March 30, 2023,CEST

The importance of lighting in a video

Learn 6 steps to create the perfect lighting for your video content and give your audience the quality content they deserve.

Lighting is a critical aspect of filming a video post as it affects the overall quality and mood of the footage. Proper lighting can enhance the visual appeal of a video, while poor lighting can make the footage look unprofessional and unappealing. Here are some things to consider when it comes to lighting for live shopping videos and shoppable videos:

  1. Colour temperature: Colour temperature refers to the warmth or coolness of light, which can affect a video’s overall tone and mood. Choosing the right colour temperature for the scene you’re shooting is important, whether it’s a warm, inviting scene or a cool, sterile one. I am sure you have experienced the same going into cafes or restaurants and understand how important lighting can be and how it makes you feel. 
  2. Light source: The type of light source you use will affect the colour temperature and overall quality of the footage. Some common light sources include natural light, incandescent bulbs, fluorescent bulbs, and LED lights. Depending on your brand’s personality, choose one or the other. For example, if it’s a skater’s clothing brand, some led lights can be very cool for that audience. 
  3. Direction of light: The direction of light can create different effects in a scene, such as highlighting certain features or creating shadows. The angle and placement of the light source can also affect the mood and tone of the footage. Try different locations in the same room until you find the best lighting to start recording your video.
  4. Lighting setup: The way you set up your lights for your video content can greatly impact the quality of the footage. You may need to use multiple lights to create the desired effect. Moreover, you’ll need to consider the distance, intensity, and direction of each light. Experiment with different positions until you feel it is the right one. 
  5. White balance: Proper white balance is essential to ensure that colours in the footage appear natural and accurate. This involves adjusting the camera settings to compensate for the colour temperature of the lighting.
  6. Lighting consistency: Consistency in lighting is important to maintain a cohesive look throughout the video. If the lighting changes abruptly from one scene to another, it can be irritating to the viewer and detract from the overall quality of the footage.

In summary, lighting is a crucial aspect of filming a video post, and there are several things to consider when it comes to creating the right look and feel. By understanding the importance of colour temperature, light source, direction of light, lighting setup, white balance, and lighting consistency, you can create high-quality footage that looks polished and professional.