April 5, 2023,CEST

Shoppable videos in your marketing strategy

Shoppable videos are a type of video format that allows customers to interact and shop from them without having to follow a link. Brands can benefit from this as a tool to showcase their products with movement as well as engage with the customers and give them a better online shopping experience overall. The idea is to create a brand environment online that connects with customers just as if they were in a physical shop by providing a space to ask questions, get advice and check the product’s features. This article will give you insight into how to implement shoppable videos in your marketing strategy.

Imagine you run an online fashion store, and you want to create a shoppable video to showcase your latest collection. You will want customers to relate to your brand and to be able to see the clothes in movement and appreciate the colours or texture better as well as the fitting from the comfort of their home.

Create the video

The first step in implementing shoppable videos is to create the video itself. This can be done by filming models wearing your clothes, or by using animation or graphic design software to create an animated video.

Add interactive elements

Once you have your video, you’ll need to add interactive elements that allow viewers to shop your products while they watch. This can be done by adding clickable hotspots or tags to the video that link to product pages on your website. For example, if a viewer sees a dress they like in the video, they can click on a hotspot to view the product page for that dress and add it to their cart. Platforms like onlive.site allow this integration incorporating product hotspots easily and with no technical implications for the brand.

Promote the video

Once you have created the shoppable video, you’ll need to promote it on your website, social media channels, and other marketing channels. You can embed the video on your product pages or create landing pages specifically for the video. You can also promote the video on social media platforms like Facebook, Instagram, and TikTok, where shoppable video ads are becoming increasingly popular.

Shoppable videos in your marketing strategy

So, how do shoppable videos help in marketing? To start with, they provide a more immersive and engaging shopping experience for customers. Rather than just seeing static product images, customers can see how your products look in action and easily shop them while they watch. This can lead to higher engagement and conversion rates. Moreover, it can reduce product returns as customers can get a better impression on what to expect. 

And secondly, shoppable videos also provide valuable data and insights into customer behaviour. You can track which products are most popular, which hotspots are clicked on the most, and how long customers watch the video. This data can help you optimise your marketing efforts and improve your product offerings significantly. 

In conclusion, now you know how to implement shoppable videos in your marketing strategy, particularly for e-commerce businesses. By creating an engaging, interactive shopping experience for customers, you can increase engagement, conversions, and ultimately, sales. What are you waiting for? Book a demo now!