How to Increase E-Commerce Conversions
Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending on the business or brand’s goals.
A Complete Guide on How to Start an E-Commerce Business
Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity.
The Most Common E-commerce Mistakes to Avoid
Running an e-commerce business comes with many hurdles and obstacles, so it’s totally acceptable to make some mistakes along the way. Some mistakes, however, are so common that it begs the question as to why it keeps happening.
Tips for E-commerce Product Descriptions
Have you ever been shopping online for a particular product, only to come across one that lacks an engaging and informative description, or worse, doesn’t have one at all? If so, you’ve likely left the website page immediately, correct?
5 eCommerce UI/UX Best Practices Today
UI and UX design are often discussed in unison with one another, however, they do differ to some degree.
What is Dropshipping and How it Works
While dropshipping has developed a bad reputation over recent years due to the false perception that it’s nothing more than a get-rich-quick scheme, this perception couldn’t be further from the truth.
What is Video Marketing and How Does it Work?
Video marketing isn’t only a welcomed addition to an overall digital marketing strategy but is undoubtedly the future of engagement and content consumption, making it a modern marketer’s dream on all fronts.
How to Be Confident on Camera for Live Shopping
When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount of confidence, you can create a pleasant...
Why Online Retail Is Better than Offline: 3 Unique Reasons
The power of online retail is evident through the success of massive companies like Amazon. Even before the current pandemic, more and more people found themselves drawn to online shopping for everything from groceries to wedding rings. So let’s take a look at why online retail is better than offline and will only...
What Is Conversion Rate Optimization? 6 Tips to Improve your Sales
Attracting visitors to your website is great. Attracting qualified visitors is even better. But achieving conversion is always the end game. If people who are theoretically interested in what you have to offer come to your site and leave without making a purchase, then you might want to look into improving your...
How Phygital Retail is Changing the E-Commerce Landscape
For the longest time, the physical and the digital worlds were mostly separate and practically at odds with one another. E-commerce was largely viewed as a threat to its brick-and-mortar counterparts and reconciliating the two seemed almost impossible… until the pandemic reminded us that no one wanted to see physical...